JUST ANOTHER FISHERMAN _ COMMERCIAL BAY

STANDING IN CONTRAST TO THE GLOSSY GLASS FRONTED RETAIL STORES IN THE NEW COMMERCIAL BAY COMPLEX YOU WILL FIND A STEALTHILY CLAD, BLACK STAINED TIMBER STORE WITH RUSTY SIGNAGE. WITHIN THE WARM GLOW OF OAK IS A HAVEN FOR ANY MAN WHO ENJOYS EVERYTHING ASSOCIATED WITH FISHING AND THE OUTDOORS LIFESTYLE.

WORKING WITHIN THE CONFINES OF A SMALL 46m2 CORNER SITE, THE EXTERNAL FACADE HAS BEEN ENTIRELY CLAD IN BLACK STAINED ROUGH SAWN TIMBER BATTENS OFFERING ONLY A FEW SMALL GLIMPSES OF THE INTERIOR THROUGH RUSTY STEEL FRAMED WINDOWS. THE IDEA WAS TO ENTICE SHOPPERS TO SEEK SHELTER AMONGST THE HUSTLE AND BUSTLE OF THE RETAIL COMPLEX AND ABSORB THE BRAND'S PHYSICAL AND VISUAL OFFERINGS.

BEING SUCH A SMALL SPACE, AND TO NOT DETRACT FROM THE EXPERIENCE EFFORT WAS MADE DETAILING INVISIBLE DOORS TO BOTH THE CHANGING ROOM AND STORE ROOMS. THEIR LOCATIONS ARE SIMPLY HIGHLIGHTED WITH SPOT LIGHTS.