J . C R E W _ P O P U P T R U C K S
In collaboration with J.CREW and to mark the opening of their first Hong Kong stores we were asked to design a number of 'Pop Up Trucks' to give out free gifts and food items to potential new customers. The final design was a collection of re-interpreted classic American food trucks. The re-interpreted / simplified trucks were constructed using laser cut and CNC machined panels and were painted in a selection of monochromatic colors.
The Installation spanned a week and was located in Hong Kong's IFC atrium.
(Project was completed whilst working with Orient Unlimited, Hong Kong)
Photos by Carmen Chan
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