J.CREW - ‘pOP Up TRUCKS’- HONG KONG

In collaboration with J.CREW and to mark the opening of their first Hong Kong stores we were asked to design a number of 'Pop Up Trucks' to give out gifts and food items to potential new customers. The final design was a collection of re-interpreted classic American food trucks.

Constructed using CNC machined panels the trucks were painted in a selection of monochromatic colors.

The Installation spanned a week and was located in Hong Kong's IFC atrium.

(Project was completed whilst working with event guru’s ‘Orient Unlimited’ based in Hong Kong)

www.orientunlimted.com

Photos by Carmen Chan